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The web site carrnet.org had the following on the web page, "Email the CARR Luncheon Chair." We noticed that the website said " We are a resource for area college representatives and counselors." It also said " As regional representatives, we help each other find recruiting events in the Chicago-land area. We also provide speakers and presenters for area counselors, in addition to annual networking and professional development events. WE WANT TO FIND A GREAT FIT FOR STUDENTS AND THEIR FAMILIES. OUR ORGANIZATION IS GROWING IN NUMBERS AND SUPPORT." The header had regional as the highest ranking optimized keyword. This keyword is followed by representatives, college, and admissions which isn't as urgent as regional. The other words carrnet.org used was CARR. is included but could not be viewed by search engines.